Miscellaneous Book Marketing Tips

1) You need a website. I’m not technically inclined, but I built my own for free with Google Sites. It should have the basic stuff: your contact info, where to buy your book, an author bio, info about foreign and film rights and downloadable cover art and author photos.

2) You don’t have to have a blog, but it’s helpful to have a place to post stuff that’s too long to fit on Twitter or Facebook.

3) Make sure you’ve filled out profiles and uploaded pictures on Amazon, Google+, Goodreads, LibraryThing and Shelfari. Some of these allow you to link your blog and Twitter feeds as well. Do that.

4) Create a simple email signature with a link to your website, or purchase links for your books.

5) When you get fan mail, send a personalized response. Ask your fans to help you out by posting reviews and ratings on Amazon, B&N, and/or Goodreads. This will help keep your average ratings up–people who write to you will mostly be the ones who really liked your book.

6) Lots of bloggers run book tours for free. {Teen} Book Scene did mine, and they were awesome! You can also put together your own book tour if you wish, but it’s a lot of work.

7) If you have a publisher, keep them in the loop about what you’re doing. You don’t need to bombard them daily, but a once-a-week email summary is appropriate and professional. I’m convinced that publishers work harder for authors who are already doing a lot of promotion, but they won’t know unless you tell them.

Anything I missed? Do you have other tips? Let me know in the comments, please.

11 thoughts on “Miscellaneous Book Marketing Tips

  1. And don’t forget to contact booksellers (preferably local) to schedule a book signing. Also, it’s always good to interact with other readers on reviews of other books, exchange impressions, opinions, etc.
    I bought your book, in every giveaway you hosted, I found myself competing with 1000+ users, so I ended up buying it (couldn’t resist it anymore).
    Also, I ordered several copies for my display at the bookstore, haven’t read Ashfall yet, but I love the reviews it got.

  2. Do you measure the results of your marketing tactics? You should. Knowing which marketing endeavors pay dividends will save you time, money and effort by allowing you to focus your marketing budget on tactics that work. Learn how to measure the effect of your marketing efforts to make more money.

  3. Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that’s where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to make those dreams come true.

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